Digital Marketing Services Manager

Company Overview

Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.

Job Purpose and Role

The Digital Marketing Services Manager will be responsible for developing and executing strategic marketing plans to drive brand awareness and revenue growth for our clients. You will also play a key role in leading the marketing services to ensure we satisfy clients needs. This role requires a results-driven, creative, and collaborative leader with a strong background in B2B marketing, focusing on client relationships, managing marketing projects, and analyzing campaign performance.

Job Duties and Responsibilities

• Design and execute a comprehensive marketing strategy aligned with company objectives, target market, and industry trends.
• Collaborate with clients and stakeholders to define marketing goals, KPIs, and budgets.
• Develop and configure advanced automation workflows to aid in marketing strategies
• Manage and oversee marketing projects from initiation to completion, ensuring alignment with strategic objectives, timelines, and budgets.
• Track project progress, identify potential risks or bottlenecks, and implement solutions to keep projects on schedule and within scope.
• Collaborate with cross-functional teams to ensure marketing strategies are aligned with company objectives and customer needs.
• Optimize HubSpot account to improve processes, automations, and data hygiene
• Create reports and dashboards in HubSpot to track client KPIs and HubSpot performance.
• Build and manage email marketing approach from segmentation to execution
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Generate and present regular reports on key metrics, campaign performance, and ROI to stakeholders.
• Evaluate and implement improvements to forms, email templates, landing pages and marketing automation program
• Lead the Marketing Services team in expanding and engaging the client community through relationship-building efforts.
• Provide strategic guidance on reputation management, ensuring alignment with market standards and best practices
• Review website updates to ensure optimal SEO performance is maintained, driving increased visibility and search rankings.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation.

Qualifications

• Bachelor’s degree in Marketing, Business Management, or a related field.
• Technical experience with marketing automation platforms, specifically Hubspot
• At least 5 years of experience in marketing roles, marketing operations and project management
• Experienced in interacting with clients to provide consultation and help identify marketing needs
• Has strong foundation and proficient in marketing automation technologies
• High level of expertise on the HubSpot platform (sales, service, marketing, CMS)
• Experience working with Marketing, Sales, and Customer Service teams
• Experience in client management and upselling digital marketing services
• Background in reputation management is highly preferred
• Strong analytical skills  and able to understand marketing data on a statistical perspective  translating it into actionable insights
• Solid understanding of customer journey mapping and business processes
• Goal-oriented with exceptional problem-solving and reasoning skills
• Excellent project management skills with the ability to lead multiple projects simultaneously.
• Strong communication skills and knows how to ask the right question and put that into system

Location: Remote

Hours:  Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST

This job description is intended to describe the general requirements for the position.  It is not a complete statement of duties, responsibilities or requirements.  Other duties not listed here may be assigned as necessary to ensure proper operations of the department.

WRS Health is an equal opportunity employer.